What is Potentia?
All power starts as unseen potential.

Potentia explores the hidden determinants of power — the systems, thinking, people, and decisions behind what gets built and what gets remembered.

Hosted by Chelsea Toczauer, Potentia partners with a small number of companies we admire and respect each year, forming long-term trusted relationships. This document serves as a reference for those partnerships — how Potentia works, who listens, and how we partner.

Thanks for every like, share and subscription, we really appreciate it. Let’s explore the world of innovation and meaningful impact together.

Meet the Host

Chelsea Toczauer is Poentia’s founder and host. She previously worked for Boeing, Royal Media Group and Geostrategic Analysis Inc DC, and has supported clients including Amazon, Contextual AI, Qoder, RAND and Sechel Ventures. Chelsea received a dually-accredited master’s degree in International Studies (Political Economy) from Johns Hopkins University-Nanjing University, and two BA’s in International Relations (Pacific Rim & Security) and East Asian Languages and Cultures and a Minor in Slavic Languages and Literatures (Russian focus) from the University of Southern California. She is currently a Member of the National Committee on US-China Relations, former Member of the USC Alumni Board, former Microsoft Fellow, former Member of the Boeing Global Digital Services Leadership Board, and has served as a 双城+US-China Technology Track 2 Delegate in 2024 & 2025. She speaks Mandarin Chinese, Russian and English. Her public research and reporting has appeared in The Diplomat, RAND, and Cargo Facts.

How can I support Potentia?

First, push the purple button.

You can also share our work, or…

Advertise or partner with Potentia!

We incorporate native advertising, and, where the fit is right, co-creating sponsored content, speaking at events and paid interviews. Audience and Partnership details below.

Reach out at chelsea@potentiamedia.org.

Potentia Partnership Kit

Potentia sits at the intersection of AI, innovation, and the decisions that shape technology’s trajectory. Each edition unpacks the specs, architectures, and human choices behind the products, policies, and organizations defining the next era — told with depth and precision for an audience that builds, funds, and governs the future.

3,100+ Subscribers - Global Reach across US, EU, APAC - Senior Decision-makers & operators

The audience

Potentia listeners are among the most consequential people at the intersection of AI, technology, and global policy — technical founders building with AI, C-suite operators deploying it at scale, and the policymakers shaping how it gets governed.

When the rules shaping AI get written, Potentia readers are in the room.

C-Suite, senior leaders, founders and decision-makers from organizations including: Amazon, Google, JP Morgan Chase, Andreessen Horowitz, Evercore, Citi, DP World, Meta, Microsoft, IBM, Anthropic, Alibaba, OpenAI, MIT, Nvidia, RAND, CSIS, UNESCO, The World Bank, etc.

Potentia has deep reach into the institutions shaping AI development, business and governance worldwide — from think tanks advising Capitol Hill to UN agencies writing global AI frameworks, from Singapore’s AI governance bodies to European policy institutions, and the national committees navigating global relations.

Our Approach

Obsession with depth

Chelsea personally invests significant time into each Potentia edition — researching the systems, people, and decisions behind each story before a single word is written. The result isn’t content. It’s a complete, precise picture of how something consequential came to exist.

Potentia doesn’t skim the surface. It leverages depth to build the story.

Each edition goes deep on a single topic: a technology, a decision, a company, a governance moment. The goal is always to give the reader a durable mental model, not just a news cycle summary. Potentia publishes consistently, with occasional special editions featuring exclusive conversations with founders, operators, and policymakers shaping the AI era.

Bringing storytelling to the partnership

The goal is to create the most interesting segments possible to highlight a partner — embedded within content the audience is already fully invested in. Potentia’s sponsorship segments are written by Chelsea in close collaboration with each partner, in Potentia’s voice, not a brand brief.

For season partners, each segment is unique — we don’t reuse the same script across editions. This creates a rare opportunity to tell an evolving story over multiple months, tied authentically to each topic Potentia covers. The result is that readers and listeners form a real relationship with Potentia partners — not a vague brand impression, but genuine familiarity and trust.

—Host-written, not agency-produced. Chelsea writes every partner segment personally.

—Native to the content. Segments feel like part of the edition, not an interruption of it.

—Evolving story. Season partners get a different angle each edition — building a relationship over time, not repeating a tagline.

—Co-created. Content is developed in close collaboration with the partner — your knowledge, Potentia’s voice.

Packages:

Three ways to partner with Potentia. All partnerships are formed directly between Potentia and the sponsoring company — typically with the founder, CEO, or CMO. Potentia does not work through intermediary agencies.

Option 01: Season Partnership

New editions across a defined season · Limited partners per season · New Content

Season partners are embedded in Potentia’s new editions as they publish — reaching the audience at peak attention, when engagement is highest.

• Embedded placement in each new season edition at time of publication

• Custom segment for each edition, collaboratively written with Chelsea

• Unique segment per edition — never reused across the season

• Multi-month storytelling opportunity tied to each edition’s topic

• Full ecosystem promotion on every release, including newsletter, podcast players, and social

Option 02 Archive Partnership

Potentia’s back catalog · 6-month packages · Evergreen

Potentia’s archive is evergreen content that continues earning new readers as the audience grows. Archive partnerships place your message inside editions that people discover and share long after publication.

• Segment inserted across all archive editions older than six months

• Embedded within the most-read Potentia content — editions that continue attracting new readers organically

• Linked call-to-action in the show notes of every archived episode

• Opportunity to refresh messaging in your archive segment each month

• Reaches readers at the moment they’re deepest in Potentia’s world — catching up on the back catalog

Option 03 — Sponsored Interview or Content

Standalone edition · Newsletter & podcast · Permanent archive · Your story

A standalone edition of Potentia built around a conversation between Chelsea and a founder, executive, or builder from your company. This isn’t a sponsored segment inside someone else’s story — it’s your story, told in full, in Potentia’s voice.

• Full Potentia edition — newsletter and content/podcast — built around your company

• Chelsea researches and prepares deeply before the conversation

• Published and distributed to the full Potentia audience at release

• Lives permanently in the Potentia archive, continuing to earn new readers over time

• Full ecosystem distribution across newsletter, podcast players, and social

Inquiries

Potentia works directly with companies — not ad platforms or agencies. The goal is building long-term partnerships through deep, direct relationships. If you’re interested in a package, reach out at chelsea@potentiamedia.org. Potentia uses a standard one-page agreement for season partnerships — straightforward, no surprises — will share upon request.

Speaking

Chelsea speaks at a select number of events each year in addition to creating the podcast.

Formats range from large-stage keynotes to intimate private gatherings. Engagements can be structured as client or prospect dinners, fireside chats, interactive sessions with a team or small group, or any combination of the above.

Booking rates range from $2k to $15k, scaling with time, preparation, and on-site complexity.

Potentia is selective about partnerships — we work with companies whose work we believe in. If that sounds like you, we’d love to talk.

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